![]() Instructors should choose from the several cases set in different industries. Cases should be assigned that allow students to practice analyzing both the extent of and change in these globalization drivers. ![]() This chapter elaborates the four sets of industry globalization drivers: market, cost, government and competitive. DIAGNOSING INDUSTRY GLOBALIZATION POTENTIAL The case describes how Microsoft has to localize its software products for use in the PRC, and the costs and benefits of localization.ĬHAPTER 2. It explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. Microsoft in the People’s Republic of China (PRC) shows how a global company has to deal with country context.
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